The FIFA World Cup 2018 is here! The world cup unearths the football fever that is buried deep under the usual normal life that we lead. This year’s event has much more in store that just football. This year, FIFA is running a new campaign- one for a better tomorrow. With an aim of reducing the impact of FIFA World Cup Russia and raising the awareness of climate change, FIFA has launched a campaign that encourages the ticket applicants to offset the carbon emissions resulting from their travel to the tournament for free!
When a FIFA World Cup Russia ticket holder signs up to participate in the campaign, FIFA will offset 2.9 tonnes of carbon dioxide equivalents (tCO2e), which is the average emission per ticket holder travelling from abroad.
Offsetting is a way of limiting impact that a huge event like the World Cup could have on the environment.
Although emissions cannot be eliminated entirely, it aims to balance the greenhouse gases released into the atmosphere in one place by removing, or preventing them, in another – resulting in a zero net effect.
Offsets of carbon dioxide is typically achieved by supporting projects that reduce the emission of greenhouse gases in the short- or long-term, financially.
When signing up for this campaign, the fans will automatically enter a prize draw to win two tickets for the FIFA World Cup™ final at Moscow’s Luzhniki Stadium.
Did you know that the FIFA World Cup™ is the largest single-sport competition in the world?
Staging a tournament of this scale inevitably has an impact on the environment. FIFA and the organisers have teamed up with experts to estimate and draw out a plan to set off this.
According to the report, the event is expected to give rise to 2.1 million tCO2e. About 74.7% of this is created by the travel to Russia and the host cities.
FIFA, with its long-running environmental programme, will offset all unavoidable emissions over which it has operational control. The list of offsetting projects selected will be announced soon and will include reducing carbon emissions in Russia and abroad.
This is the world we’re living in. This is what a responsible organisation can do to protect the environment and ensure a better future for the coming generation. Doing our part by switching to a greener living can help the world in so many ways. Switch to Zakion. Switch to greener living.